While reading a magazine over the weekend, I came across a full page 4-color ad that had the following...
"Say be my Valentine...your way. MY M&M's." This is the first promotion I've noticed that says you can "put your own loving words on Custom Printed MY M&M's and give a Valentine that's straight from your heart. Tell the love of your life how much you miss her. Or even celebrate the wonderful times you've had together."
Aren't we a society that loves to customize and personalize things we give and receive? We don't just want to be generic - we want things tailored to us. Makes you feel special and important!
So, what can you do with your own product or service to make it just a bit more ... personalized! Your customers will love you for it! A marketing lesson from one of the best selling candies!
-Wendy Brickman
www.brickmanblog.typepad.com
Recent Comments